SharePoint ISVs – Do You Care Enough to Work the Room?

So, I was reading my own blog, and decided that I should review the last few months of Gary Vaynerchuk if I was going to include a link and an embedded video for his show…  (see my previous post). 

I found this other one of his… from just last week!  Not sure where I was, but I hadn’t seen it.  "Giving a Presentation vs. Working the Room"  The title is just one principle that he espouses in this quick video.  Worth watching.  Then, ask yourself, "Do you care enough to work the room?"  Well, do you, punk?

I’m learning a couple of things about web marketing from some great leaders of the SharePoint ISV companies that I am visiting with.  I wonder if there’s a way that I can help them.  Web Marketing…  build a brand.  SharePoint could be a platform for building your brand.  (I like that.)

Today is Veteran’s Day

 

“We’re gathered today, just as we have gathered before, to remember those who served, those who fought, those still missing, and those who gave their last full measure of devotion for our country… One of those who fell wrote, shortly before his death, these words: ‘Take what they have left and what they have taught you with their dying and keep it with your own. And take one moment to embrace those gentle heroes you left behind.’ Well, today, Veterans Day, as we do every year, we take that moment to embrace the gentle heroes of Vietnam and of all our wars. We remember those who were called upon to give all a person can give, and we remember those who were prepared to make that sacrifice if it were demanded of them in the line of duty, though it never was. Most of all, we remember the devotion and gallantry with which all of them ennobled their nation as they became champions of a noble cause… Our liberties, our values, all for which America stands is safe today because brave men and women have been ready to face the fire at freedom’s front. And we thank God for them.” —Ronald Reagan

 

"If we ever forget that we’re one nation under God, then we will be a nation gone under."  —Ronald Reagan

There’s No Laughing in the Bookstore!

So, I was spending a few minutes at the Registration table for Dev Connections / SharePoint Connections this afternoon.  (What are we supposed to call it?  Is it SharePoint Connections or Dev Connections?)  After getting my fancy new backpack (which I’ve already worn for the last time), I meandered over to the tables full of books, which serves as a quasi-bookstore on the main floor.  (The Main Floor is Floor 3…  yeah – me, too.)

So, I’m looking at the books, thinking that I already have way too many books, and that my office now has a new way for me to purchase computer books, and if I were to buy one here, would it really be worth going against The Rules?  I had decided that no, I wouldn’t buy a book, but I hadn’t finished my walk around the square of tables that seemed to lock some book-re-stockers into the middle of the square, and actually had convinced everyone walking around the table that they were in a real bookstore.  I knew they were convinced because it was so quiet.

I saw a book titled, "More Joel on Software."  I just finished reading "Smart and Gets Things Done," which is one of Joel’s previous books, mostly because I wanted to be.  Anyways, because of the similarity (exactness) of the author’s names, I thought that this "More Joel on Software" book would also be a fun read.  So, I picked it up and leafed through the table of contents.  (This is how I read most of my books – don’t tell my 5th grade teacher, where I won a reading award for reading the most books.)  Part One, Chapter One is titled, "My First BillG Review."  I thought, oh, this will be good, and I will probably never have a BillG review, but I’ve heard different things about them – let’s see how this one went.

So, I read that first chapter, while standing in the "bookstore", focusing my attention on the book so I couldn’t see that everyone else wasn’t even looking at me, nor caring about what was going on.

This chapter was very cool.  Joel does a great job of keeping his lessons light and to the point.  I started laughing aloud.  This is part where everyone in the "bookstore" stopped their routes and looked over at me.  So, I bought it.  I’m looking forward to reading this.

You Want Advertisers? Go Get ‘Em.

I’ve been a fan of Gary Vaynerchuk for a while now, and I think this guy is definitely worth keeping an eye on.  Every couple of weeks, it seems, I see a marketing lesson from him that is clear and to the point.  Hat tip to @KrisColvin – the first mention of Gary’s newest message that I saw today, "Want to get advertisers on your blog/vlog? Go and GET IT."

Gary’s site is a must-read for those starting in the online world.  And, he showed how fun it can be to make a cold call.  Get out there and sell.

You won’t get it if you don’t go out and Take it!

Cloud Computing Smackdown

I enjoyed reading Thomas Claburn’s story yesterday from the Web 2.0 Summit.  It caused me to think a little bit about this topic.  (yes, scary.)

Some quotes:

“I think it’s fantastic that they’re coming in and saying that they’re going to have something someday.” 
– Marc Benioff, CEO, Salesforce, speaking about Microsoft’s announcements relating to Azure Services.

“It’s a great endorsement by Microsoft that this is the future.”
– Dave Girouard, General Manager, Google

“The Microsoft Azure announcement is a great effort by Ray [Ozzie] to turn an oil tanker.”
– Paul Maritz, CEO, VMWare.

Mr. Claburn noted that “With such sniping, you might think there’s a war on.  Indeed there is, for control of the cloud.”

I think he made some good points.  The article made me think that it may be a long time before the cloud computing market shakes out into any form that is well-formed sufficiently to be “standardized”. 

Individual Protocols, of course, can be understood and standardized, and maybe that’s all that we need to get started, but if too much attention is committed today, and then Microsoft comes in to change the game again, some level of change will again be required.

I guess that doesn’t mean that the investment was lost, or not worth the experience of struggling with these issues early.

It’s like SharePoint ISVs learning how to play in the cloud with BPOS, today, but understand that they are working in a relatively limited feature set, when compared with what will probably be available in future releases, as BPOS improves and moves forward.

It’s going to be a fun next 10 years!

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How the Podcasting Kit for SharePoint Helps Tackle Corporate Communications and Training

Two challenges that are consistently recognized among organizations in most industries are those of Corporate Communications and Employee Training.

SharePoint, as a collaboration tool, has the platform pieces required to address these challenges, such as user profiles, state management, managed storage, search and findability, publishing, etc. 

The Podcasting Kit for SharePoint is a solution that leverages the capabilities of SharePoint and wraps site design, administration, and process control that is appropriate to meet the challenges of Corporate Communication and Employee Training.

If you are using SharePoint, the Podcasting Kit provides another set of capabilities that will help you bring real value to your organization.

There is a webcast on Thursday, November 13, about the Podcasting Kit for SharePoint. 

For live viewing details, see Mike Gannotti’s post about the webcast

For the recorded webcast, find information on the video wiki page.

The Podcasting Kit for SharePoint is a free solution that leverages Microsoft Office SharePoint Server 2007.  Download the Podcasting Kit for SharePoint here.

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NewsGator – Collaboration and Social Computing

NewsGator is holding two In-Person events for Collaboration and Social Computing in November.  Time is short for these, but if you are in Chicago or Minneapolis, try to fit these into your calendar!

CHICAGO, IL – Collaboration and Social Computing with Microsoft SharePoint Server 2007

MINNEAPOLIS (Bloomington), MN – Collaboration & Social Computing on SharePoint – Lunch and Learn

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